Tuesday, April 7, 2009

Find Your Niche ?

As an affiliate marketer, it is important to find your niche. For instance, if you are reviewing and promoting a product such as Forex, does it make a lot of sense to suddenly switch gears and promote colon cleansing products? Not really, but an intuitive marketing plan might help you interconnect many different products so that you can cross sell or up sell from one product to the next.


Cross selling is the act of selling a related product to a customer that is already making a purchase. If someone is buying a television, they might also want a DVD player or maybe a service contract for maintenance. Or consider a fast food restaurant; don't they always ask you if you want fries with that?


Once you find your niche, or a product that you really believe in and want to sell, it is easy to find other products to complement the sale. Consider the Forex product mentioned in the first paragraph. A related product might be a book to help provide clarity to the concepts presented by the software. If your customer buys the software and the book, perhaps they need a lamp to see by or a chair for comfort. If they buy a lamp, perhaps they need light bulbs. If they buy the chair, they might need a desk. Once you find your niche product and develop the right affiliations, you can make money online by connecting buyers to sellers from one product idea to the next.

Think on it and it will come....................................Ricky

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