Wednesday- Adword tricks

Lets see if this helps on adword problems.


Beating Adwords

Are you using Google Adwords in your affiliate marketing efforts? Are you beating Adwords or is Adwords beating you?

Here is the most common and most gargantuan mistake I see affiliates making with Adwords.

They don't target desperate buyers! A desperate buyer is a buyer that is looking for a solution to not a small problem, but a big one...or...a problem that has to be dealt with every day or a frequent basis.

Here's an example:

If you are promoting ebooks and courses that teach people how to train their dogs, you're conversion rates are going to be horrible for keyword phrases such as:

dog training
train dog
puppy training
etc,etc

Why?

You have to ask yourself--How many people are losing sleep over "training their dog"? Probably not a whole lot. Plus, most of those folks are more than likely looking for "dog trainers" in their area.

What you need are dog owners that have problems, pains and need solutions. The bigger or more annoying or more embarassing the problem you can bet the faster that "dog owner" will pull out their wallet and credit card...and buy the solution you are recommending.

So, what is an affiliate marketer to do?

Okay, what problems may keep dog owners awake at night? How about:

dog barking
dog chewing
dog behavior problems
dog potty training (and related keywords)
dog biting

And hundreds of other variations of those type of keyword phrases are the type of phrases that are begging for a solution! These are problems that are constantly on the mind of a dog owner with a misbehaving pup.

All you need to do, is match the problem with the solution and you will really see your conversion rates soar.

Here are a few more tips that will increase your conversion rates dramatically and make you a lot more money with your adwords campaigns:

-Three and four word phrases convert twice to three times as well as one and two word phrases.

-You need to take your base keyword list and "customize" to what you are selling, for example, if you are selling "dog training videos" then your "dog potty training" keyword can become "dog potty training video". (Lower traffic, but extremely high converting.)

-You can find a lot of great converting keyword phrases right from the merchant site itself. I am amazed at how many affiliate marketers using Google Adwords have never thought of generating ideas here!

Another huge and welcome benefit is you will find your competition for these type of keyword phrases are much lower. So you will have more sales at less cost. Now that is an affiliate marketers dream!


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Essential 5 Google Adword Tips to Maximise your CTR!

Tip One

Try to think like your potential customers. If you were interested in the product, service, or information found at your site, what words would you search on? Better yet ask your friends or family to tell you what they would "google" if they were interested in your particular product, service or information. Sometimes the best keywords can be found by not over thinking about your keywords.

Tip Two

Choose good keywords. Lots of people are spending good money on clicks of bad keywords. Meaning the keyword does not relate to the product, service or information found at your site. Then what happens? The person gets to your site and they leave because it's not what they are looking for. You can relate can't you? How many times have you searched for things at Google or other search engines and left the site because the site has nothing to do with the keyword you typed? Each time that happens some one is paying for the click. Don't let that be you.

Tip Three

Compete against your self. Write ads, find the one with the best CTR (Click Through Rate), then write other ads and try to beat the previous high CTR ad. Keep doing it until you find the best ad(s). Try to use your keywords in your ad, Google likes that because it makes your ad more relevant.

Tip Four

Small changes equal big results. When writing ads, try change subtle things in the ad and test using Tip Three. Sometimes switching one word for another, capitalization, the position of certain text or other small changes makes a huge difference. Sometimes the change can be one small word. So don't throw away an ad before tweaking it a bit and testing with Tip Three.

Tip Five

Track your results carefully. Google has excellent tracking but you may also look for a third party tracking services to dissect your Adword results. Try googling "Adword Tracking? that should keep you busy for a while. Keep up to date on new trends which may affect your ads both negatively and positively. Make changes to your ads to reflect these trends

Google Adwords is a great tool but like any tool you must follow the instructions to use it properly. There is a ton of information on the Google Adword site so make sure you first stop is there. It is possible to loose a lot of money with Adwords, but you can also make a lot of money or gets lots of traffic to your site with Adwords if used properly. Also read all you can about Google Adwords and apply what you have learned and back up your changes with your monitoring tools. Document your changes to see what works. Then when you have got Google figured out and apply what you have learned to the other PPC search engines, like Yahoo, MSN, ASK, etc.

Hope all the info is helpful. Thanks for reading Ricky